JONA Group does three kinds of work: project-based marketing, 1:1 business coaching, and fractional CMO services. Most contractors hire me for a project first — a website, an investment guide, sales materials. The ones who want more grow into ongoing coaching or fractional CMO work.
Below, you'll find the specific deliverables I'm hired for most often. If you don't see what you need, the fit call is the right place to ask.
The most common way contractors start working with me. A scoped, focused piece of marketing work that solves a real problem — and gives us a chance to see how we work together before any longer commitment. Websites, investment guides, capability packages, sales materials. Most projects fall between $2K and $15K CAD.
Learn More ↗The sales tool homeowners use during the bidding process. It sets pricing expectations up front, handles your most common objections before the proposal lands, and positions you as the obvious choice before anyone compares quotes. Real price ranges, real differentiation.
Reach Out to Build Your Guide ↗A contractor's website should help a homeowner decide you're the builder for them — before the first call. I build sites around your actual sales process: who you're trying to attract, what they need to feel confident, and how to move them from interested to let's talk. Custom layouts, custom copy.
Start a Website Project ↗The cleanest sales system won't run if you don't trust yourself to use it. Business coaching with JONA is 1:1 work on the parts of running a contracting business that aren't strategy problems — they're you problems. Pricing confidence. Sales conversations. Leadership. The patterns underneath.
Learn About Coaching ↗Monthly retainer work for residential contractors who want a senior marketing partner embedded in the business. Ongoing strategy, execution, and the marketing decisions you don't want to make alone. The same person who wrote your sales materials is the person on your strategy call. Priced by scope. No long contracts.
Explore Fractional CMO ↗Most builders have one general brochure that tries to speak to everyone — and ends up speaking to no one. I build purpose-built capability packages for each audience: one for homeowners, one for architect partnerships, one for realtor referrals. Same business, three different doors into your sales process.
Contact Us to Plan Your Package ↗Not ready for 1:1 work? Start in the room. Smaller than a coaching program. Bigger than a Facebook group. Built for the contractor who's too far along to figure it out alone.
A monthly group coaching community for residential contractors who want sharper marketing, better sales conversations, and a room full of builders running businesses at the same stage. Two live calls a week, real resources, and direct access to me.
A community for the women in construction — owners, operators, project managers, designers, and everyone running the business from inside it. The room most of us never had.