You can't out-market a sales conversation where you discount before being asked. The cleanest sales process in the world won't run if you don't trust yourself to use it.
That's what business coaching with JONA is for — and it's the offer most marketing agencies can't make.
Book a Call ↗Most contractors don't have a marketing problem. They have a pricing-on-the-phone problem. A proposal-defending problem. A trusting-themselves problem. Those don't get solved by a new website. They get solved by someone who can sit with you, see the patterns, and help you build new ones.
You're running a residential contracting or custom build business and the systems keep getting built but never used the way they should be.
1:1 coaching for the parts of running a contracting business that aren't strategy or execution problems — they're you problems. This isn't therapy. It isn't life coaching. It's coaching for the specific shape of running a contracting business.
Coaching with JONA is shaped to the work and the client. Here's the basic structure most engagements share.
Most engagements run as monthly retainers. Minimum two calls per month, with text or email access between them for the moments you need a quick reset before a sales meeting or a hard team conversation.
Async access between calls
No fixed program length. Some clients work with me for three months. Some have been with me far longer — whatever lets the work land. No hard sell to stay, no friction to leave.
Cancel anytime · No long contracts
Many coaching clients also have ongoing marketing or project work with JONA. The two layers reinforce each other. But plenty of clients come in for coaching only — that works too. There's no required combination.
Coaching alone · Or paired with marketing
You bring a rare combination of strategy, creativity, organization, execution, and mindset coaching. You helped us take the ideas in our heads and turn them into a practical sales system we could actually use — while also helping us grow as business owners.
Brian and Sita came to me with the craft, the reputation, and 15+ years of beautiful custom homes — but no consistent sales process to match the level of work they were already doing. Every prospect required starting from scratch. Underneath the operational issues was the deeper work — pricing without full confidence, and the over-working that follows. You can't out-system that.
In 90 days, we built a complete sales system and did the internal work alongside it. The systems freed up time. The mindset work freed up capacity. The engagement worked well enough that Ever After continued on as ongoing 1:1 coaching clients — which, honestly, is the result I trust most.
Coaching starts with a conversation. The 20-minute fit call is built for figuring out what you're carrying, what's getting in the way, and whether this is the right kind of help. From $750 CAD/month, open-ended.
Book a 20 Minute Call ↗