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A Community for Contractors

The Contractor Circle.

A monthly community for residential contractors who want sharper marketing, better sales conversations, and a room full of builders running businesses at the same stage. Smaller than a coaching program. Bigger than a Facebook group.

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The RoomWhy it exists

The contractors who get better fastest are the ones who stop trying to figure it out alone. The Circle is the room they've been looking for — small enough to know everyone, sharp enough to actually move the work forward, and run by someone who's spent 15 years inside the business and 25 in the marketing.

Who this is for

This Is for You If…

  • You're running a residential contracting business doing $500K–$5M and want sharper marketing without paying agency rates
  • You're past referrals as your only lead source and ready to build a real marketing engine
  • You want a room of contractors at your stage — not aspiring entrepreneurs, not enterprise builders
  • You've outgrown Facebook groups but you're not ready for 1:1 coaching
  • You learn best when you can hear how other builders are handling the same problems
  • You want answers from someone who's actually done the work, not theory from a course creator

Month to Month

What You Get

  • Two live group calls per week
  • Smaller breakout conversations on the specific work you're navigating
  • A growing library of templates, frameworks, and worked examples
  • Guest experts I bring in to teach what they're best at
  • Direct access to me in the Circle community space
  • Member-only discounts on JONA project work

What It Builds

  • Sharper marketing, executed not just discussed
  • Sales conversations that close more often, at better prices
  • Real momentum on the things you've been meaning to do
  • A room of contractors who get it — pattern-recognize each other's problems
  • Less figuring it out alone, more moving forward together
  • A monthly anchor for the work that otherwise never gets done
Why this room

What Makes It Different

Built Around Live Conversation

Two group calls a week. The content shifts as the room shifts. What you work on this month is shaped by what's actually happening in the businesses in the room.

Run by Someone in the Work

I'm running a coaching and fractional CMO practice alongside this. The thinking my paid clients get is the thinking the room gets — applied to your business in real time.

Sized to Stay a Real Room

Small enough that people know each other, recognize each other's problems, and actually move work forward together.

The Investment
$297/month
or $2,970/year, two months free
  • Every WeekTwo live group calls, plus the community space active throughout the week
  • Every MonthA focused theme, new resources, guest experts, smaller breakout conversations
  • OngoingThe room. The relationships. The pattern recognition you can't get figuring it out alone.
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I joined the Circle thinking I needed marketing help. Six months in, what I actually got was a room of contractors who get it — and the kind of accountability I didn't know I was missing. I stopped second-guessing my pricing. I started closing the proposals I used to sit on for weeks.

Join the Room

The Contractors Who Get Better Fastest Are the Ones Who Stop Figuring It Out Alone

If you've been doing this work in isolation, the Circle is the room you've been looking for. Come in, see what the conversations are actually like, and decide for yourself.

Join the Circle ↗