Fractional CMO

A Senior Marketing Partner. In the Seat. Monthly.

Fractional CMO is what happens when project work isn't enough. When your business needs ongoing marketing leadership — strategy, execution, judgment, ownership of the marketing function — embedded into how you operate.

You get a senior partner thinking about your marketing every month, the same way a full-time CMO would. Without the full-time salary, the benefits, or the management overhead.

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What Fractional CMO MeansThe seat, filled

A fractional CMO is a senior marketing leader embedded in your business, part-time. You get the strategic thinking, the ownership of decisions, the senior judgment that comes with twenty-five years in marketing. Monthly retainer, ongoing relationship, the seat filled — at the right scale for your business.

Who this is for

This Is for You If…

You're a residential contractor or custom builder doing $1M to $10M, and marketing is no longer a side concern
You've already had project work done — by me or someone else — and you're ready for ongoing strategic ownership
You want senior marketing thinking embedded into how you operate, monthly
You want a partner who already knows your business and stays with you through what's next
You're making marketing decisions you'd rather make with someone
You're growing, and the marketing function has to grow with you

What's Included

Strategy & Direction

Monthly strategy sessions on what's next
Marketing planning across quarters and the year
Decisions on what to focus on and what to drop
Positioning, messaging, and brand-level thinking
Sales process and conversion strategy
Coaching woven in when it's useful

Execution & Oversight

Active execution on the work that matters most
Coordination with your existing team or contractors
Hiring direction when you need to add marketing roles
Review and refinement of marketing already in motion
Quarterly check-ins on what's working
A senior pair of eyes on every important decision

What a Fractional CMO Retainer Actually Covers.

Every retainer is shaped to the business. Some clients need more strategy, some need more execution. Some need both, plus coaching woven in. Here's what most retainers include.

How it works

In Practice

01 — Ongoing, Not Once

Most retainers run for a year or more. The first month is often heavier — building the strategic foundation and getting aligned on priorities. After that, the rhythm settles into monthly strategy plus active execution.

02 — One Relationship, Full Context

You work with me directly. The same person on your strategy call is the same person reviewing your sales materials and sitting with you on the harder calls. The same brain, the same context, every time.

03 — Built for the Long Arc

Fractional CMO clients aren't projects. They're long-term partnerships. Over time, I get to know the business deeply — your team, your clients, your patterns. Year two is more valuable than year one, and year three more than year two.

Alison was awesome to work with. She made the calls fun, more like chatting with a friend, but was sure to discover and dive into key topics. She was consistently providing next steps and a road map so that progress was constantly happening.

— Fractional CMO client

Let's Talk

Fractional CMO Is Shaped to the Business.

Every retainer is different — different scope, different cadence, different mix of strategy and execution. The 20-minute fit call is built for figuring out what your version would look like, and whether the work is a fit. Pricing depends on scope and structure. We'll talk through it on the call.

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