Contractors deserve a marketing partner who's actually been where they are — someone who knows what site management is, why cost-plus contracts get pushed back on, and what it takes to win the right job.
Book a Call ↗I built JONA after 25+ years in marketing and 15 years inside a contracting household. I've spent the last decade working with residential contractors and custom builders on the marketing, sales, and coaching work that helps them grow without losing themselves in the process.
I spent 15 years inside a contracting business with my then-husband. I was the one handling the marketing, the branding, the logo, the brochures — the whole company. I wasn't watching from the outside. I know what it's like to price the job, chase the deposit, and stay up at the kitchen table reworking a proposal.
The whole business is built on one premise: contractors deserve a marketing partner who actually understands the work. That's the whole thing.
JONA is built around a small client roster on purpose. When you hire me, I'm the person on your strategy calls, writing your sales materials, and sitting with you on the harder conversations about pricing and leadership. There's no account manager between us. No rotation of strategists. The work is mine.
Behind that, I have a small team of trusted specialists — web, social, operations — who support execution when projects need it. Either way, the relationship is with me, and the work clears my desk before it reaches you.
I started in advertising in 1999 and have worked in marketing and strategy for over two decades. JONA is the senior, focused version of that work — built specifically for contractors who need a marketing partner who actually understands the work.
I spent 15 years inside a contracting business. I know what it's like to price the job, chase the deposit, and stay up reworking a proposal. That's not consultant experience. It's lived experience.
I've coached and executed marketing for more than 100 contracting businesses. The lessons compound. What I bring to your business isn't theory — it's what's actually working right now, with real contractors, in this market.
The cleanest sales system in the world won't run if you don't trust yourself to use it. That's why coaching is part of what I offer, not a separate thing. The businesses that grow are the ones where both layers are working.
Alison provided extremely valuable insight on business leadership. Her coaching included measurable improvements in my mindset, interpersonal and emotional intelligence, and how that relates to my leadership of the employees in our organization. She provided a seasoned guide to my learning.
Small client roster. Real conversations, not nurture sequences. Direct access to me — not to an account manager or an inbox. Honest pricing, on the website. The same person on your strategy call as on your sales materials, every time.
Book a 20 Minute Call ↗